The Soft Wake
The Soft Wake
No jarring alarm. No shock of light.
Pre-order · next batch ships 10 November
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This is what mornings are meant to feel like.
No alarm tearing you out of sleep in a dark room. Just a slow build of light, then a soft sound, and you're already awake.
Made for the dark months, when the sun won't do it for you.
"It's well designed to wake you up gently and without stress. It's been a joy to see how it works, and it's quite intuitive."
Verified Buyer · February 2026
Why it works
Your body is built to wake with light. An alarm in a dark room skips that step and pulls you out mid-sleep. The Soft Wake brings the light first, so by the time the sound comes, you're most of the way there.
Shown with a 30-minute sunrise. Set anything from 10 to 60.
How it works
Specifications
Delivery & Guarantee
FAQ
Does it need batteries?
No. It plugs in with a standard 5V power adapter.
How loud is the alarm?
Volume adjusts across 10 levels: loud enough for a heavy sleeper, or set to light only with no sound at all.
Can I use it as a night light without setting an alarm?
Yes. The light and colour modes work on their own, separate from the alarm.
Does it track sleep or connect to an app?
No. It's a lamp and an alarm, nothing more. Your phone can stay out of the bedroom.
What's in the box?
1 × alarm clock, 1 × user manual, 1 × power supply cable.
Not a harsher way to wake up. A gentler one.
Try it for 30 mornings. If you don't wake up better, send it back.
Free UK delivery.
Reviews
✓ All from verified purchases
"Just what we wanted. We bought it for a cruise, in an inside cabin with no window. The sunrise function is great, and we love the birdsong alarm. Only downside: the instructions could be clearer."
"It's well designed to wake you up gently and without stress. It's been a joy to see how it works, and it's quite intuitive if you've used other alarm clocks."
"Love the colours of the light. You can dim the display so it doesn't bother you in the dark, and it works as an ambience lamp on the bedside table too."
"The light gradually turns on before it starts playing. The little birds are ideal for a sunrise wake-up. Easy to use. The only downside is that it has to be plugged in."
"When it arrived, my first thought was 'wow, it's small.' But it turned out to be very high quality."
"Nice and small wake-up clock. A kind way to say good morning."
